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How to Improve Business Storytelling Skills in Leaders/Managers

  • By Diana Kawarsky, MA, CCP
  • December 20, 2022

Business Storytelling SkillsTo be an effective leader in business, you need to be able to tell stories. Stories can help managers connect with employees and inspire them to achieve common goals. In this blog post, we will give you tips on how to improve your storytelling skills. We will cover everything from creating a vision for employees, to contextualizing business storytelling, to adding the personal touch. After reading this blog post, you will be able to tell captivating stories that leave a lasting impact on your employees!

Improve Business Storytelling SkillsCreate a Vision for Employees

One important aspect of business storytelling is crafting a vision for your employees. This vision means setting goals, creating detailed plans, and motivating your team to achieve those goals. To do this effectively, you need to be able to engage with your employees emotionally, using stories and other techniques that can help them connect with the company’s larger purpose.

Prepare a Clear and Concise Briefing

Another key part of effective business storytelling is preparing a clear and concise briefing for your team. This means ensuring that all the information you need to share is clearly laid out, organized, and presented in an accessible way. It can also help to add visual aids, such as charts or diagrams, to make it easier for your employees to understand and remember the information.

Contextualize Business Storytelling

To be an effective business storyteller, it is also important to understand the context in which your storytelling takes place. You should be aware of different cultural norms and consider your audience’s preferences and expectations. For example, you might need to adapt your storytelling style for a more formal setting or a diverse group of employees.

Add a Personal Touch

To truly connect with your employees and inspire them, it is important to add a personal touch to your business storytelling. This personal touch can be as simple as using first-person pronouns in your stories or including anecdotes that are unique to you and your experience. By making yourself an integral part of the story, you can help create a more authentic and engaging narrative.

Give Practical Advice and Examples

Another key aspect of business storytelling is giving your employees practical advice and examples that they can apply to their work. This might mean sharing concrete steps they can take to achieve common goals, or it might simply mean providing inspiration through the stories you tell. Whatever approach you take, it is important to always be clear and concise in your storytelling so that your employees can easily gain the skills and knowledge they need.

Build Curiosity and Add the Surprise Factor

To truly captivate your audience, it is important to build curiosity and add the surprise factor to your business storytelling. This might mean leaving specific details out of your story or ending on a cliff-hanger so that people are more likely to want to engage with you further and learn more about what happens next. With the right combination of storytelling techniques, you can keep your employees engaged and inspired throughout any business presentation or discussion.

Leave a Lasting Impact While Being Humble

Finally, to be a compelling business storyteller, it is important to leave a lasting impact on your employees while being humble and approachable. This humility means not just focusing on telling the “big” or exciting stories but also taking the time to listen carefully to your team’s feedback and suggestions for improvement. By showing that you value your employees and their input, you can help create stronger relationships and more effective collaboration throughout your team.

Get Professional Business Storytelling Training

If you are looking to improve your business storytelling skills as a manager or leader, then the best thing you can do is get training from an experienced soft skills training provider like The Soft Skills Group.

With comprehensive coaching, workshops, and other resources, The Soft Skills Group can help you develop the soft skills and communication abilities that are essential for success in today’s business climate.

So, whether you’re looking to improve your storytelling skills, brush up on your presentation techniques, or gain greater confidence when speaking in front of others, The Soft Skills Group can provide the training you need to succeed. Contact us today to book a session.

Diana Kawarsky, MA, CCP

Diana is President of The Soft Skills Group Inc., and a senior training & development professional with over 20 years of experience in delivery, design & consulting with Fortune 500 companies, Universities & Colleges in Canada, USA, Europe, and Asia. Read More