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The Power of Persuasion: Tips for Improving Oral Communication Skills

  • By Diana Kawarsky, MA, CCP
  • May 31, 2023

Persuasive Communication Skills

Effective oral communication is crucial to success in both personal and professional settings. Whether it’s convincing your boss to implement a new idea, persuading a client to buy your product, or simply presenting yourself well in a job interview, your ability to communicate effectively can make or break a situation. And while some people may have a natural talent for speaking persuasively, it’s a skill that anyone can learn with enough practice and effort. In this blog post, we’ll explore some tips for improving your oral communication skills and becoming a more persuasive speaker.

What Is Persuasive Communication?

Persuasive communication is a skill that allows individuals to effectively communicate their ideas and opinions while also influencing others and achieving their desired outcome. This type of communication requires strong oral communication skills, including listening actively, conveying messages clearly, and engaging with the audience.

For those looking to improve their persuasive communication abilities, attending a communication skills workshop in Toronto can be a great way to learn new techniques and practice applying them in a supportive environment. By mastering the art of persuasive communication, individuals can enhance their personal and professional relationships and achieve greater success in both their personal and professional lives.

The Importance of Persuasive Communication Skills in Today’s Workplace

There are many reasons to have well-developed persuasive communication skills. They are essential to stand out in the competition, whether applying for a job or selling a product. It’s also a great leadership trait to keep in your toolbox. Here are some other reasons why persuasive communication skills are important:

Building Stronger Relationships

By enhancing your persuasive communication skills, you’ll be better equipped to build stronger relationships with clients, colleagues, and other stakeholders. Not only will this help foster a positive working environment, but it can lead to increased sales or improved customer satisfaction.

Achieving Business Objectives

In today’s highly competitive business environment, persuasive communication skills can be key to achieving business objectives. It enables individuals to effectively pitch ideas and close deals while building relationships with potential partners and investors. By having a strong command of persuasive communication techniques, you’ll be better prepared to succeed in your professional pursuits.

Enhancing Leadership Effectiveness

Successful leaders need to effectively communicate with their team members, whether it’s giving instruction, providing feedback, or delegating tasks. With persuasive communication skills, effective leaders will have the ability to clearly articulate their ideas and positively influence others.

Resolving Conflicts

Conflict resolution is an important element of any successful organization. By having persuasive communication skills, individuals will be able to resolve conflicts more effectively by listening actively and expressing themselves clearly. This skill can help reduce tension within the workplace and ultimately lead to better results.

Effective Problem-Solving

Persuasive communication skills can help facilitate effective problem-solving. When individuals are able to articulate their ideas clearly and listen actively, they’re better equipped to find creative solutions to difficult problems.

Career Advancement

Having solid persuasive communication skills can be essential for career advancement. Employers are always looking for individuals who can communicate effectively and influence others in a positive way. By honing your persuasive communication abilities, you’ll have a major advantage when moving up the corporate ladder.


Flexibility and adaptability are essential for effective persuasion in any setting. No matter how good your persuasive communication skills are, you’ll need to be able to adapt them to different situations. This adaptation may involve using a different tone when speaking with a client versus a colleague or adjusting your body language to better connect with your audience.

Why Is Persuasive Communication Important for Leadership?

Leading is about influencing and motivating others, and persuasive communication skills are essential for effective leadership. Being able to clearly articulate ideas and share stories in a compelling way can help you gain the trust and confidence of your team. Here are more reasons why persuasive communication is important for leaders:

Visionary Communication

Leaders need to be able to paint a compelling vision of the future to inspire those around them. Having persuasive communication skills will enable leaders to effectively share their vision with team members, stakeholders, and other key audiences.

Relationship Building

Developing successful relationships with team members is crucial for leaders, and persuasive communication is key to achieving this. By mastering the art of persuasion, leaders can create a trusting environment where everyone feels comfortable expressing themselves.


Leaders need to be able to motivate their team members to move forward. Persuasive communication skills can help leaders inspire and encourage others, increasing productivity and customer satisfaction.


Persuasive communication is important for building confidence within the organization. When a leader demonstrates effective persuasion techniques, it gives team members the confidence that their ideas will be heard and taken seriously. This confidence, in turn, can lead to improved morale, creativity, and collaboration.

Enroll in The Soft Skills Group’s Persuasive Communication Workshop

Increase your knowledge, overcome self-limiting concepts and behaviours, and unlock your true potential in interpersonal interactions with The Soft Skills Group’s Persuasive Communication Skills Training workshop.

Knowing how and when to be persuasive in your communications helps you achieve goals and enhance the self-esteem of yourself, your colleagues, your staff, and virtually anyone you encounter professionally.

This workshop will show you:

  • How to gain insight into your personal style to effectively remove barriers with others in the communication process
  • How your values, beliefs, attitudes, and expectations impact workplace-specific trust and respect
  • How to choose the most effective communication style to deliver your message regardless of the circumstances

Contact us today to learn more about this workshop or to reserve your spot!

Diana Kawarsky, MA, CCP

Diana is President of The Soft Skills Group Inc., and a senior training & development professional with over 20 years of experience in delivery, design & consulting with Fortune 500 companies, Universities & Colleges in Canada, USA, Europe, and Asia. Read More