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The Art of Persuasion: How Public Speaking Can Help You Influence Others

  • By Diana Kawarsky, MA, CCP
  • July 2, 2023

Public Speaking Skills

Do you want to become a more persuasive and influential leader in the workplace? Public speaking may initially seem intimidating, but it’s essential for success. Whether you’re an employer trying to make your employees feel inspired or an employee seeking to be heard, strong communication skills, specifically persuasive speaking skills, can help create positive change by compelling others to listen and act on your ideas. This blog post explores different techniques leaders and employees can use to sharpen their persuasive public speaking.

What Are Public Speaking Skills?

Public speaking is the art of communicating a message in front of an audience. It is a soft skill that is not only essential for professional settings but also for personal growth and development. Having strong public speaking skills can increase confidence and improve a person’s ability to articulate complex ideas and thoughts.

Public speaking skills involve various components, such as effective verbal communication, body language, vocal tone, and the proper use of visual aids.

Why Is Public Speaking an Essential Skill for Employees?

Persuasive public speaking is a vital skill to have in the workplace because it offers many benefits for individuals and the organizations they represent, such as:

  • Inspiring and motivating employees to work towards common goals
  • Building trust and credibility among colleagues and stakeholders
  • Influencing decision-making
  • Assisting in managing crises and developing networks
  • Improving an individual’s professional image by highlighting their oral communication skills and ability to connect with an audience
  • Helping individuals advance in their careers by giving them the confidence to take on new challenges and opportunities

How Can Leaders and Employees Develop Their Public Speaking Skills?

Public speaking and presentation skills may not come naturally to everyone. The good news, however, is that these soft skills can be developed with the right approach.

  • Identify Areas for Improvement: One way to improve a person’s public speaking skills is to identify the areas that need improvement, which can be done by analyzing past speeches/presentations or even getting feedback from colleagues.
  • Practice, Practice, Practice: Practice is key to developing business communication skills. Seeking out opportunities to speak publicly, such as joining a public speaking club or volunteering to present at meetings, can provide the necessary practice to perfect these skills.
  • Prepare Thoroughly: To develop strong public speaking skills, it is essential to prepare as much as possible. Take the time to research and write out a script or outline, as well as anticipate potential questions or objections from the audience and prepare for them.
  • Connect with the Audience: Employees should find ways to engage with the audience, such as asking thought-provoking questions or sharing personal anecdotes. Doing so creates an engaging and interactive conversation that keeps the audience actively involved throughout the speech.
  • Use Visual Aids: Using visual aids can enhance the effectiveness of a presentation. Whether it be a chart or a video clip, visual aids can help convey complex ideas in a simple and understandable way.
  • Keep It Simple: Using simple language and avoiding jargon is important to develop public speaking skills. Also, avoid cramming in too many details or complex ideas. Instead, individuals should focus on the key messages they want to convey and keep it straightforward.
  • Seek Feedback: Ask for feedback from peers, mentors, and coaches. This can help individuals identify areas that need improvement.
  • Learn the Art of Persuasive Communication: Mastering the art of persuasive speaking can make a significant impact. Leaders and employees who can persuade their audience through compelling arguments and storytelling can inspire others and create a loyal following.

How Does Persuasive Communication Help with Public Speaking?

Effective public speaking requires more than just a good speech or presentation. It also involves persuasive communication that can captivate the audience’s attention, build credibility, and establish an emotional connection. This type of communication helps the speaker overcome resistance and encourage action.

Tailoring the message to the audience is also important for influencing decision-making. Persuasive communication helps the speaker deliver a message that is not only well-researched and informative but also compelling and memorable. With these skills, a speaker can become a more impactful and successful communicator.

Improve Your Public Speaking Skills with Our Persuasive Communication Training

Effective communication is the cornerstone of successful leadership and teamwork in any organization. But for many leaders and employees, speaking in public can be a daunting task. That’s where The Soft Skills Group (TSSG) can help.

Our Persuasive Communication Skills Training is designed to help professionals improve their public speaking skills and become more confident, engaging communicators. Participants can learn to connect with their audiences, build trust and rapport, and ultimately drive their organizations forward by focusing on key strategies and techniques for delivering persuasive presentations.

Our training course is specifically created for individuals in leadership and executive positions seeking to enhance their persuasive speaking. We work with clients from various industries across Canada and the U.S. If you want to become a better communicator regardless of your industry, our workshop is the right choice for you.

Contact us today to learn more about our persuasive communication skills training or to book a seminar.

Diana Kawarsky, MA, CCP

Diana is President of The Soft Skills Group Inc., and a senior training & development professional with over 20 years of experience in delivery, design & consulting with Fortune 500 companies, Universities & Colleges in Canada, USA, Europe, and Asia. Read More