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How Excellent Written Communication Can Be a Game-Changer for Your Business

  • By Diana Kawarsky, MA, CCP
  • July 25, 2023

written communication skills

Good communication is vital for any successful business. Whether you’re communicating with employees, customers, or suppliers, effective and efficient written communication can take your business to the next level. Technical writing skills have become increasingly important as much of our work is done via technology: emailing, searching online platforms, and various digital tools.

With many people relying on written messages for information that could affect their job performance, it’s essential that employers invest in developing written communication skills in the workplace. In this blog post, we discuss how excellent written communication skills can be a game-changer for your company.

Types of Written Communication in the Workplace

In the workplace, employees use various types of written communication to get their messages across effectively. They include informational, instructional, transactional, persuasive, narrative, and descriptive writing.

  • Informational: Informational writing involves presenting data, statistics, and facts to inform readers about a particular topic.
  • Instructional: Instructional writing provides the reader with explicit instructions to perform a task or complete a project.
  • Transactional: Transactional writing deals with business-related matters such as contracts, invoices, and emails.
  • Persuasive: Persuasive writing aims to convince the reader to act or think in a particular way or take certain actions.
  • Narrative: Narrative writing is more personalized and allows the reader to experience events as if they were there.
  • Descriptive: Descriptive writing uses expressive language and sensory details to create a vivid picture.

Understanding the type of writing to utilize in different work contexts is essential to improving workplace communication. Employees may also find themselves writing the following types of documents throughout the work day:

  • Emails, memos, and reports
  • Business proposals and presentations
  • Business letters (inquiries, requests, complaints, or official announcements)
  • Policies and procedures
  • Work-related documentation (meeting minutes, project plans, progress reports, job descriptions, and employee evaluations)
  • Internal communication platforms (intranets, chat tools, and project management software used in hybrid work culture)
  • Social media and online content

Benefits of Clear and Concise Written Communication in Business

Clear and concise written communication is essential for a variety of reasons, including:

  • Time and Cost Savings: Good written communication saves time and money by eliminating the need for endless back-and-forth correspondence and misunderstandings.
  • Enhanced Professionalism: Business email writing skills, for instance, improve your professionalism and credibility, reflecting well on you and your company.
  • Enhanced Customer Experience: Clear communication with customers can help build trust and decrease misunderstandings, ultimately resulting in better customer satisfaction.
  • Mitigation of Risks and Misunderstandings: When employees have strong writing skills, they can convey complex information clearly and concisely, thus preventing legal disputes, errors, and damaged business relationships.
  • Effective Collaboration: Good written communication helps teams work together more effectively regardless of their physical location and time zone.
  • Effective Decision-Making: When reports, proposals, or presentations are well-structured and concise, decision-makers can quickly grasp the key points and make timely and well-informed choices.
  • Positive Company Culture: Clear and concise written communication helps build trust among team members, paving the way for open and transparent dialogue.
  • Improved External Reputation: When employees have strong writing skills, external stakeholders, such as clients, partners, and investors, will perceive the organization as competent and trustworthy, leading to increased opportunities and positive relationships.

Register for The Soft Skills Group’s Written Communication Skills Training Workshop

Effective written communication skills are crucial for employees in any industry. Whether you are drafting business emails, technical reports or taking minutes, clear and concise writing is essential.

The Soft Skills Group (TSSG) offers a range of written communication training programs tailored to your specific needs. Our workshops include business email writing skills training, technical writing, report writing skills training, minute-taking skills, and more. With online and in-person options available, employees can learn at their own pace or in a collaborative setting.

Our customized business writing skills workshops are designed to enhance employee writing skills and improve overall written communication within your organization. Invest in your employees and improve your communication strategies with The Soft Skills Group!

Click below or contact us to register for our writing skills workshops in Toronto or to get a free consultation. See how TSSG can help you and your company with written communication training today!

Diana Kawarsky, MA, CCP

Diana is President of The Soft Skills Group Inc., and a senior training & development professional with over 20 years of experience in delivery, design & consulting with Fortune 500 companies, Universities & Colleges in Canada, USA, Europe, and Asia. Read More